Do you have an amazing RV property or campground? We bet you do, but do you know the 3 most important items that customers are looking for when they view your website?

Not properly communicating these 3 things to prospects has the potential for you to lose customers – no matter how beautiful your property might be!

The 3 Most Important Things Prospects Want to Know About Your RV Property

In this day and age, prospective guests expect RV properties like yours to have a website. Visitors to your website – a.k.a. potential guests – are looking to get answers about your RV property so they can determine if they want to stay with you.

In a website survey, Big Rig Media Xpress found that almost 50% of visitors to an RV property website were online for the purpose of sizing up the campground.

Knowing you are under scrutiny the second a prospect lands on your site, shouldn’t you know the 3 things they want to know about your RV property? We have insights based on data that analyzes traffic and page views from 100’s of RV property websites and millions of visitors per year.

How well are you answering these 3 important questions?

How much does it cost?

No surprise, but “what is the cost?” is the thing that the vast majority of prospects look to find out first when they visit your RV properties website.

You might be thinking that by posting your rates that you could be sharing sensitive information with competitors or scaring away customers. But that isn’t the case. In fact, publishing the rate on your website can help boost your conversion rate.

The biggest tip to have the best pricing page is to keep it super simple or “KISS”. Is there a clear menu header guiding potential visitors to this pertinent information? Are your rates clearly listed?

A couple of other easy strategies to implement are:

1. Keep the copy language easy to understand.
2. Include a few rate options. To avoid potential clients from leaving your website with questions, include your nightly, weekly, and monthly rates (if applicable). If you have peak season rates, include this.
3. Address friction points. These are also known as FUDs (fear, uncertainties and doubts).

What’s there to do?

When potential guests land on your RV properties website, they want to know what there is to do during their stay. They also want to know what amenities you offer.

These are activities or amenities that sweeten the deal and make guests undoubtedly want to stay at your RV property.

Just like your rates page, keep it simple. Have a clear menu header option that directs visitors to a web page where they can see all the amazing activities and amenities your property offers.

Historically, the two most popular activities for guests are fishing and hiking. But if your RV property isn’t nestled in the mountains, there are other amenities that guests are looking for. According to the 2021 North American Camping Report, the top 10 features that guests are looking for are:

1. Safety and security
2. Campground atmosphere
3. Clean restrooms and showers
4. Pet-friendly
5. Kid-friendly
6. Family-style bathrooms
7. Full-service RV sites
8. Cabins
9. Easy to enter pull-thru sites
10. A campground store

What does your RV property look like?

Lastly, prospects want to see what your RV property looks like. Studies show that people remember 80% of what they see versus only 20% of what they read. Remember: a picture is worth a thousand words.

Potential guests to your property want to see photos. This can easily be achieved by having a gallery web page that guests can navigate to and high-quality header images. Having images for visitors to scroll through helps make your RV property appealing. Here’s why:

1. Pictures increase dwell time. That is, having a gallery of images keeps potential guests on your website longer.
2. Better use experience. Images or a gallery of your RV property help potential guests imagine themselves staying with you. You can convey the feel of your property in the blink of an eye.
3. Improve your website’s SEO. When your image matches the copy or text of your website, it will rank better in the image search section of search engines. This matters a lot for traffic to your site.

At the end of the day, you might have an amazing RV property, but in order to drive customers to you, make sure your website clearly answers the three big questions. People want to know rates, amenities, and to see pictures.

The above tips sure can take you a long way from where you are now – but if you need an extra pair of hands (or several), we’re here for you.