Your kids might be playing an exciting video race car game called NFS – Need For Speed – right now. You need speed too…for your website.

If your website doesn’t load quickly, people will leave your site and move on to the next one faster than you can say ‘NFS.’

In fact, 53% of your visitors will bounce in less than 3 – 5 seconds if your site doesn’t come right up. As page load time goes from…

And since viewing your site and its offerings is key to making sales, it is imperative that your site loads quickly enough that your hard-won visitors will actually view your site.

How to Put the Pedal to the Metal

The first thing you need is to be on the first or second page of Search Engine Results Pages (SERP). Google now rewards the speediest sites with the most prominent positions. Scoring 100% by loading in less than 3 seconds is the key to getting there, but it takes work.

How does your site stack up? Go to Google’s Page Insights to find out.

Another consideration is HOW visitors view your site. If they are searching the internet on a mobile device (and more than 50% do just that nowadays), your need for speed is even more important.

A slow mobile site limits your business. Discover your website’s mobile device load time by clicking on Google’s Test My Site.

If your website comes up short in the speed department, there are several things that could be causing it. The most common are…

• Bulky images
• Poorly-designed coding

You really do want to correct these things because when Google sees people bouncing, your site will move down the ladder SERP-wise. And nobody searches beyond the first 2 pages anymore.

Good news, though. Your Google reports will give you suggestions on how to optimize your site and correct your problems. You might see a list like this with links to instructions…

• Eliminate render-blocking JavaScript and CSS in above-the-fold content
• Avoid landing-page redirects
• Enable compression
• Leverage browser caching
• Minify JavaScript
• Minify CSS

Scoring a perfect 100% by fixing the problems will enhance your customer’s viewing experience and give your site the boost it needs to help you succeed.

It’s definitely complicated, though.

If any of these possible optimizations sounds like way more than you want to tackle alone, Big Rig Media understands all of this and knows what to do about it. Call Big Rig at (866) 524-4744.