And since the average viewer makes up his/her mind within a split second (1/2 second to be exact) whether to remain on your site, you don’t want to do anything that will interfere with the viewer’s attention.

One thing that viewers actively dislike is pinch-to-zoom. A website that requires pinching and zooming in order to see the images or read the content is no longer an inconvenience. It’s an automatic no.

According to Google, 61% of users are unlikely to return to your site if they had trouble viewing it the first time around. And 40% of them will simply visit a competitor’s site instead.

Unresponsive websites cost merchants $2.6 billion in lost sales each year. Mobile devices comprised about 63% of internet traffic in 2019. Put those stats together and you will see that the world is moving toward shopping through mobile search. Shouldn’t some of that $2.6 billion be yours?

If your website hasn’t been updated in the last few years, chances are good that you need to implement modern, responsive design. You need to be ahead of the curve to keep your customers and compete.

That means having a site that loads quickly, a site with pics that have been optimized to look great regardless of the device, and a site that viewers don’t have to view with pinch-to-zoom.

You are looking for a seamless experience across all devices. That means the user can check his phone while at a traffic light, then pick up where he left off when he gets home to view his laptop. And he can do it without confusion.

Wondering how your website stacks up when viewed on a mobile device? Check it out on Google’s Test My Site here. If it doesn’t say ‘Fast’, then it’s time to get busy.