The Single Most Important Step of Lead Generation You’d be surprised at how many companies neglect or outright forget the single most important step of lead generation: contacting the prospect in an attentive, enthusiastic way. “How can I help you?” no longer cuts it. In a perfect world, prospects would be showered with attention and … Continued

You’ve made it! What kind of year will this one be? Will it be the long-awaited year when you finally renovate and redesign your website that you’re proud to show the world, or just another year of awkwardly saying “yeah, we haven’t updated it in a while…”? Hard is as it is to believe, some … Continued

Some website content is continually refreshed, others never get updated. When was the last time you updated yours? Websites that never get new content quickly look old, and to visitors, it looks like they’re closed for business. Have you ever visited a website with dated pictures, a blog that was last updated a year ago, … Continued

If you don’t have a blog for your business, you’re falling under the radar – of visitors, leads, ideal consumers, collaborators, and anyone else who could be helping you scale. Not having a blog means ignoring (at your peril) one of the most vital aspects of content marketing. It’s that important for your conversions, as … Continued

Google can take a whiff of websites that are unsecure, outdated, or “barely there”. So can your visitors. According to Google itself, its mission is to “organize the world’s information and make it universally accessible and useful”. Websites whose latest posts are years old can’t offer useful and current information. Websites that aren’t mobile-friendly or … Continued

The best-sold advertisements of all time have one thing in common: they all boast breathtaking photos. Some of them are so impactful, not one line of copy is needed to complement the ad’s message. That’s how powerful the right photos can be-not only in advertising, but in any medium. Your business’s website is one of … Continued

Thinking about building your own website? Start with how you want it to look. The theme is the look and feel of the entire website. A template defines the layout of a single page. Themes include several different templates. Themes In WordPress, for example, a theme includes all of the things that you typically associate … Continued

If your business offers a single product or service, one page websites are great. They feature straight-forward navigation. There’s no way to get lost. They viewer just learns about the service by looking at the pics and scrolling to the bottom. The call to action comes last. Single page websites can have one or more … Continued

DIY or Pro Website? Stop! If you are the rare person who not only runs his own business, but also has the time to develop his own website, can write well, understands SEO, knows coding, can create eye-catching designs with professional graphics, and has a built-in flair for marketing, stop right here. This article is … Continued