There is no denying that the digital world has transformed the way businesses operate. The role of content marketing has grown in significance as brands strive to stand out from the competition and capture the attention of their target audience. In a world where a Google search returns more than 40 billion results for “content … Continued
It’s true. The increase in the usage of smartphones and other devices has many companies teetering towards digital advertising over traditional marketing, particularly print ads. Not only does digital advertising offer a greater reach, but it’s cost-effective compared to printed material. But that doesn’t necessarily mean digital marketing should be the only go-to strategy. Despite … Continued
Do you know why Google’s search engine is so popular? They’ve made it their business to design a system that quickly gives you the exact information you want when you want it. They even go as far as to pull the precise information from a webpage you need and display it in a little box … Continued
Domain names like BigRigXpress.com, BigRigMedia.com, and Google.com are how we get to websites on the internet. You will need a domain name if you want a website for your business. While many large public hosting companies also sell domains, the location your website is hosted and your domain registration is handled by two very different … Continued
Those at the top of the RV hospitality industry have a couple of things in common. They plan for the next busy season and adjust next year’s plans according to data. Planning your marketing campaigns, sales, and events ahead of time in a marketing calendar ensures you aren’t scrambling at the last minute. Those who … Continued
When you have special offers, big events, and other occasions at your business that you want to promote, it’s important to put the news on your website. Big Rig Xpress sites have an event calendar feature, pop-up windows, and other features that can get the word out to those who visit your site. Putting the … Continued
Some of the best marketing and business decision techniques follow the K.I.S.S. or “Keep It Simple Stupid” thinking philosophy. The SWOT analysis is a great example of this on a surface level. SWOT stands for strengths, weaknesses, opportunities, and threats. New startups and existing companies can benefit from running their marketing strategies, business decisions, and … Continued
Every trip around the sun brings changes and new opportunities, including new digital technologies. The New Year is a great time to re-evaluate your marketing strategies and bring them up to date. Google Ads – Formerly knowns as AdWords, make it your New Year’s Resolution to be seen where your customers are searching, browsing and … Continued
Many business processes can be automated by linking commonly used platforms together such as triggering a personal email to a prospect who completes a contact form on your website (check out our quote request form here). One of the most popular ways to use business automation is with sales/discovery appointment scheduling. It’s often most productive … Continued
When it comes to creating content for your business website, DIY is not your best option. A great way to take this task off your plate is to outsource content creation to a professional. Let’s face it, wordsmithing isn’t for everyone, and unless you have specialized experience or training, you might be doing more harm … Continued
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